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Shock It Up was born in the chaos of the COVID pandemic when the world hit pause and people began rethinking their health. For us, this moment of reflection led to a breakthrough: Nitric Oxide (NO). Known for its essential role in cardiovascular function, NO helps relax and widen blood vessels, which promotes healthy blood pressure, better circulation, and increased oxygen delivery to cells.
We realized that after age 40, the body’s ability to produce NO declines significantly up to 50% less in men and 35% less in women compared to their twenties. That’s when we committed to creating a product that didn’t just help athletes or bodybuilders but one that restored vitality and circulation for everyday people, aiming to stay active and energized as they age.
To create a powerful and age appropriate formula, our founder consulted with medical professionals, naturopaths, and researchers. Our goal: identify and use clinically proven ingredients that actively support NO production and maintain its benefits in people over 40.
We went beyond the usual fitness-centric approach. Instead of marketing only to bodybuilders and athletes, we created a blend for people who want to travel, walk the dog, garden, or enjoy hobbies without the crash, fatigue, or burnout often associated with intense training supplements.
Our formula includes key nitric oxide boosters plus additional ingredients like Taurine and Pomegranate, both backed by research for enhancing cardiovascular and general health. Together, they form our signature blend designed to support everyday energy and active lifestyles alike.
Not just for aging designed for performance too.
Improved oxygen delivery helps reduce muscle fatigue
Stay active longer with enhanced stamina and lasting energy support.
Supports focus, circulation, and sustained energy for workouts or sports
Ingredients like Pomegranate fight oxidative stress and support cellular health
Shock It Up isn’t just another supplement it’s a commitment to wellness through science. By targeting the natural decline in nitric oxide production, we help restore the blood flow that powers physical and even sexual vitality. That’s why practitioners across the United States recommend Shock It Up to their patients seeking sustainable wellness and increased energy.
We’re proud of the community we’ve built and excited for what lies ahead. Whether you’re 40, 50, or beyond your spark isn’t gone. It just needs a little Shock It Up.
Shock It Up incorporates pomegranate as a key ingredient due to its rich content of ellagitannins, which are metabolized by gut microbiota into urolithin A—a compound associated with enhanced mitochondrial function, improved muscle performance, and reduced inflammation. These effects collectively support nitric oxide production and vascular health, aligning with the product’s aim to bolster circulatory function. MDPI – Publisher of Open Access Journals
Better mitochondria = more energy. Urolithin A helps your cells produce energy more efficiently, which supports stamina and muscle vitality, especially as you age.
Better mitochondria = more energy. Urolithin A helps your cells produce energy more efficiently, which supports stamina and muscle vitality, especially as you age.
Taurine was incorporated into Shock It Up due to its significant role in enhancing endothelial function and promoting nitric oxide (NO) production. Research indicates that taurine supplementation can improve endothelial function by increasing NO bioavailability, leading to better vascular relaxation and blood flow, which are essential for cardiovascular health. Additionally, taurine’s antioxidant properties help reduce oxidative stress, further supporting vascular integrity and function. These combined effects make taurine a valuable component in supporting nitric oxide pathways and overall circulatory health. PubMed Central (PMC)
As men age, blood vessels naturally lose flexibility. Taurine helps restore that flexibility and maintain healthy circulation for improved performance, stamina, and heart health.
As men age, blood vessels naturally lose flexibility. Taurine helps restore that flexibility and maintain healthy circulation for improved performance, stamina, and heart health.
L-Arginine is a powerful amino acid at the heart of sexual vitality. It works by supporting your body’s natural production of nitric oxide, a key molecule that helps relax and widen blood vessels—promoting healthy blood flow to areas essential for intimacy and performance. In men, this enhanced circulation supports erectile function and stamina. In women, it increases blood flow to sensitive tissues, helping improve arousal and natural responsiveness. Backed by clinical studies, L-Arginine offers a safe, natural foundation for renewed confidence, connection, and satisfaction—for both men and women. Feel the difference where it matters most with the science of L-Arginine.
At the core of Shock It Up is beet root extract—nature’s nitric oxide booster. Rich in dietary nitrates, beet root helps your body naturally expand blood vessels, improving circulation to key areas involved in sexual performance and pleasure. For both men and women, this increased blood flow supports arousal, responsiveness, and physical intimacy. By fueling your body’s ability to deliver oxygen and nutrients where they’re needed most, beet root extract helps reignite energy, confidence, and satisfaction—naturally. With Shock It Up, you’re not just supporting your heart—you’re fueling your passion.
As a user of Shock It Up, I can honestly say this nitric oxide enhancement has been a game-changer for me. Struggling with ED was tough, but this product made a real difference in my life, boosting my confidence and performance. I’m genuinely impressed with the results and feel grateful for how it’s improved my overall well-being. I’d highly recommend Shock It Up to anyone in a similar situation looking for a reliable solution. Thank you for creating such an effective product!
I have used a zinc oxide supplement for circulation benefits for many years. Although I use it for circulation purposes, there are many other benefits to adding it to your daily diet. Zinc Oxide is one of only three supplements I take besides a daily vitamin. I don't consider myself a "pill popper" or health freak, I simply want to stay healthy as I age. My habit is to have SHOCK IT UP after dinner as a hot liquid, sometimes adding a small lemon wedge to the water before heating it up. This is another good way of adding to your water intake and why not have a little flavor too. I like all the flavors so I can't honestly say I have a favorite. The powder form is convenient enough to take along on trips. I will continue to use this product as a regular part of my daily healthy routine.
My job is in residential construction. This type of work requires increased strength and endurance to perform daily activities. I used to drink a lot of energy drinks until my health collapsed and I had to stop. Besides having too much sugar, they were damaging my heart. One day, I had the opportunity to purchase Shock It Up and noticed that with this product, I increased my strength, focused more on daily tasks, and noticed a major increase in my sexual performance. I continually shared this product with my colleagues. They and their wives have been satisfied with the results. Now, when they get home, they are more productive in their daily tasks and also in their sexual performance. I highly recommend taking it after every meal.
I would consider myself An advocate to health and fitness. I’m 53 years old and have dedicated Quite a bit of time to the subject. Over the years, I’ve had countless clients and friends ask advice about supplements. I’ve Never been too big on supplements, But as I have gotten older, it is come to my attention that we cannot produce everything that we need as we age. I don’t like medication’s as they seem to always have a string attached. With this in mind, I Look for all natural supplements. Approximately one year ago, I went to visit my family doctor Complaining about a weak pee stream, in addition, frequent urination at night. Sometimes three times a night. At that time I was introduced to Shock It Up! This product really helped. For any of you looking to increase blood flow, get some natural energy without any withdrawals and have an overall, feeling of wellness, I recommend this product .
Thank you for making your product, “Shock It Up”, available to the public. It is the first thing I reach for in my kitchen cabinet in the morning. The ingredients in your product significantly improve my energy and performance in daily life. Moreover, a large glass of water after the evening sleep is important for rehydration and wakefulness. The water might as well taste good.
Something “Shock It Up” does as an added bonus.
Thank You and Best Wishes,
Always consult your health care provider before taking any supplements. Pregnant or lactating women, people with existing medical conditions, or people taking medications should consult their health care provider/s before taking any dietary supplement. If you experience any adverse condition after taking this dietary supplement, discontinue use immediately and consult your health care provider.
Schini-Kerth VB, Auger C, Kim JH, Etienne-Selloum N, Chataigneau T. Nutritional improvement of the endothelial control of vascular tone by polyphenols: role of NO and EDHF. Pflugers Arch. 2010 May;459(6):853-62. doi: 10.1007/s00424-010-0806-4. Epub 2010 Mar 12. PMID: 20224869.
Charles AL, Meyer A, Dal-Ros S, Auger C, Keller N, Ramamoorthy TG, Zoll J, Metzger D, Schini-Kerth V, Geny B. Polyphenols prevent ageing-related impairment in skeletal muscle mitochondrial function through decreased reactive oxygen species production. Exp Physiol. 2013 Feb;98(2):536-45. doi: 10.1113/expphysiol.2012.067496. Epub 2012 Aug 17. PMID: 22903980.
Oak MH, Auger C, Belcastro E, Park SH, Lee HH, Schini-Kerth VB. Potential mechanisms underlying cardiovascular protection by polyphenols: Role of the endothelium. Free Radic Biol Med. 2018 Jul;122:161-170. doi: 10.1016/j.freeradbiomed.2018.03.018. Epub 2018 Mar 13. PMID: 29548794.